Look at where we started. Her first site, in April 2024, had a little three-dot logo and introduced her as a therapist, coach and instructional designer, talking to everyone at once. Today she has a clear specialty, her own framework and a brand that finally matches the work. That's a glow up.
Rebranding along the way is normal. Most businesses rework their website every two to three years, and a growing practice can outgrow its brand even sooner. Mari's work kept getting more specific. Today she offers EMDR for people with hormonal and autoimmune conditions, built around her Pattern Loops framework.
Each round we asked the same two questions. What's already there? What has she outgrown? Then I rewrote the brand foundation, the guidelines and every word on the site to fit who she is now.
Her site today runs on a Wix template anyone can buy. What makes it hers is the brand, her photos and every word on the page.