Website · 2026

Hero Physical Therapy

Anthony “AJ” Figueroa, DPT · Springfield, New Jersey

What we made

Three design directions
Website copy
Build spec
Wix website

Hero Physical Therapy on a tablet and a phone on a wooden shelf: Shoulder and orthopedic recovery, done right the first time.

AJ sees every patient personally, one on one. The website needed to feel that way too.

I started with three directions so AJ could compare them side by side: warm cream and serif, a bold slate hero, and a navy version built around direct access. The warm one fit. It felt like the practice.

From there I wrote the build spec and every word on the page, then built it in Wix. One page, one goal: book a consult call. Every consult starts with a personal call from Dr. Figueroa, so the site says that right up front.

Direction 1: warm cream background, serif headline, gold button. — Direction 1 · Warm cream and serif. This is the one.

Direction 2: bold slate-blue hero with a heavy sans-serif headline. — Direction 2 · Bold slate hero

Direction 3: deep navy hero led by direct access, no referral needed. — Direction 3 · Navy, led by direct access

The full Hero Physical Therapy homepage: hero, credential strip, About Hero, Meet your therapist, techniques, FAQ and the consult form. — The full homepage, top to bottom

Hero Physical Therapy on a phone. — On a phone

Palette

Cream#F6F3ED

Navy#26374F

Ink#1B2431

Gold#B8933D

“Every consult starts with a personal call from Dr. Figueroa.”

Hero Physical Therapy

What we made

Your work is excellent. Your brand hasn't caught up yet.