Jessica's speaking, her book and her consulting were all coming through one front door, under a name built for a different business. She needed a brand of her own.
She started from my Coastal Abuela brand board and kept all six colors. Everything around them changed: new type, a JR monogram, a horizon-and-sun mark and her own portraits.
We did the strategy first, with a brand blueprint and a messaging bank. Then came the brand board, the logo suite, her speaker sheet and the landing page.