Brand and website · 2025
Melida Reyes, LMFT · Virtual in New Jersey and New York
Melida works with adults and couples who are carrying a lot: burnout, boundaries, cultural identity, being the strong one.
Her brand needed to feel grounded and warm. We went with forest and river greens, warm wood and a touch of gold, and kept the site to one calm page.
I did the brand strategy, the logo suite and an 18-page mini brand guide, then built the site in Wix. Melida wrote most of the words herself, and it sounds exactly like her.
“You're the strong one. But even strong ones get tired.”
Palette
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